the big day has come and now you feel that the time is right to advertise. But you are confused! You only have a limited budget, and do not know how the most bangs for the buck. What the media will give you an effective and affordable way to promote your business so that after you spend your hard you will get new customers?First, each type of media has a pro and cons. Here are some:
Billboards work well if they are in the area of traffic and have a short, easy to read the message, but they can be very expensive, and many times your ad will be moved from location to location is good bad, especially if you advertise on a budget and utilize the limited type of program. The better location is usually the most expensive. You must also remember that the prospective new customers who only a few seconds to see the message as they speed by, and the amount of traffic during this year is a factor. They will take the time, or can, to write your contact information?
Television & Radio usually reach a large audience, depending on the region, but does not always reach the demographic you want. Effectiveness depends on the day the ad runs, and if you have a limited budget, your ads are not usually given time premium. Time of year is also a factor. Needless to say, if everyone went on vacation, you may be exposed to less than at other times of the year. In addition, it is the place where the time slot of your ad. If you are advertising a product for senior citizens, and your ad will be included in a program about snowboarding, the possibility for small that no one will get new customers to the hard money.
Imprinted products such as pens, key chains, baseball caps, t-shirt, etc. usually get the name of it, but do they work? I personally have six baseball caps, at least thirty pens, various t-shirt, calendar, three, and an unknown number of small writing pads that I've picked up over the years. To tell you the truth, I never contacted a company who paid hard cash for those who have these things imprinted. Also, no one has ever come to me when I wear a baseball hat or imprinted t-shirt and ask me to stop and wait a second, so that they can write down the imprinted information. If my life depended on it, I can not even name one of the company name imprinted on the products that I own at this time. I know that the company that provides imprinted items said the business name should be seen so many times before recognized, but this is truly the road?
Print media - newspapers are a good way to reach a large number of local residents, but not always able to zero in the demographic you want to reach. An ad in the newspaper that is usually very expensive, and limited advertising budget, you will usually get a small, difficult to read, black and white ad placed in a section of the newspaper that people do not usually go to. Other factors are the time of year, weather, and day of week. Needless to say, there are less readers when most of the population on a holiday, for the weekend or holidays, or if the weather is terrible and they do not even go out of their homes to take an important paper that day or week that your ad is shown.
Print media - magazines are good because they usually reach their demographic advertisers want to reach. Because usually a special publication, and usually only read by people that are important to customers, advertisers usually get good results. But you should be careful about their circulation. In addition, magazine advertising can be expensive if you want to run full-color ad in a national publication. Unlike a newspaper, magazine readers are more educated and save the magazine for reference long after reading it, so your ads will continue to be seen long after the run. Be sure to advertise in publications that are published in the weekly or monthly, not annually, half yearly or quarterly. Readers will only take one publication, so that people who sat in the racks during the period of time are a waste of shelf space and your money.
Advertising online is the latest and fastest growing way to advertise. Internet provides everything from a link on the site now, to banner ads on the site, for a small ad on the site, to pay-per-click ads. Be careful when deciding that this is the way to go. Get all the facts about the amount of exposure you will receive guaranteed. Just because a web site gives a great sales presentation does not mean that you will gain exposure. This can be very expensive to advertise you will need to find the maximum. Important instructions - have your own web site is very important in the business world at this time. Good web site design can provide you with exposure around the world.
Okay, now that you are more confused, I will end with a few last tidbits. 1 - Know the amount of exposure you will receive, for the amount of money you would spend, before running the ad campaign. After all, even if you only charge $ 1.00, it is a dollar wasted if you do not get anything in return. 2 - Do not forget to track the effectiveness of your advertising to new customers by ascertaining from the way they find information about you. 3 - Experts say at least need three to four times before your ad is working, so ready to commit to longer period of time. 4 - When designing your ad campaign ad, use the "What's interesting that my" technique. If your ad does not get attention, will not get the attention of others. Keep it short and make the eye. 5 - Logos, although they are important to you, is not always an important part of an ad. If people recognize the logo, why are you advertising? You want to reach people who do not recognize your logo. Advertising messages are more important than the logo, especially if you have limited space to work with.
